Yemaachi Biotech required a 360-degree campaign (ATL and BTL) to launch its Sheba HPV Test, an effective home sampling kit to test for high-risk human papillomavirus (HPV), which is responsible for 99% of cervical cancer cases. Their goal was to launch this first-of-a-kind product in Ghana during Cervical Cancer Awareness Month.

We strategically engaged relevant influencers as part of our PR efforts to help create awareness of the Sheba HPV Test amongst the target audience.

Role:

• Influencer Identification

• Campaign Management

• Performance Tracking

• Reporting and Analysis